Rallypop - Brand Identity

The goal was to create a nationwide athletic nutrition brand that both everyday and professional athletes can enjoy throughout their training journey. A significant part of Rallypop’s mission is to contribute a portion of profits to supporting athletes of all kinds — whether they’re just getting started on their dream or pushing the boundaries of what’s possible in their sport. The vision for Rallypop was to build a brand that feels energetic, yet maintains a clean, professional identity. The product is focused on offering less processed, healthier nutrition — designed primarily for high-performance athletes but accessible and appealing to sports enthusiasts of all levels. Throughout the process, we worked on multiple logo proposals, defined an energetic and effective color palette, developed packaging, selected typography, and explored real-world applications to visualize how the brand performs in its environment.

The goal was to create a nationwide athletic nutrition brand that both everyday and professional athletes can enjoy throughout their training journey.

A significant part of Rallypop’s mission is to contribute a portion of profits to supporting athletes of all kinds — whether they’re just getting started on their dream or pushing the boundaries of what’s possible in their sport.

The vision for Rallypop was to build a brand that feels energetic, yet maintains a clean, professional identity. The product is focused on offering less processed, healthier nutrition — designed primarily for high-performance athletes but accessible and appealing to sports enthusiasts of all levels.

Throughout the process, we worked on multiple logo proposals, defined an energetic and effective color palette, developed packaging, selected typography, and explored real-world applications to visualize how the brand performs in its environment.

Credits

Creative Director & Graphic Designer: Luis Moreno
Motion Graphics: Samuel Suros ft. Bryan Anillo
Services: Brand Identity, Visual Identity & Motion Graphics
Location: Colorado, USA
Year: 2024
Client: Rallypop

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