Fortress - Brand Identity

Fortress Production Group is dedicated to video development, production, and content creation for all types of clients. Fortress's main focus is to craft a personality that adapts seamlessly to the specific needs of each client, capable of moving across various industries while maintaining top-quality work. The challenge for Fortress: Communicating to clients that they are multifaceted and can effortlessly adapt to the client’s needs. How did we solve it? We created a range of personalities for Fortress, much like Nike's different segments (running, football, basketball). In Fortress's case, we crafted distinct personas for various sectors: sports, music, and corporate. This allows Fortress to be versatile and prepared for any occasion or target market. Fortress embodies a free-spirited and exploratory personality while maintaining a sense of elegance in design, akin to a Ferrari—both sporty and refined.

BRANDING for FORTRESS PRODUCTION GROUP

Video Production

The challenge for Fortress: Communicating to clients that they are multifaceted and can effortlessly adapt to the client’s needs.

How did we solve it? We created a range of personalities for Fortress, much like Nike's different segments (running, football, basketball). In Fortress's case, we crafted distinct personas for various sectors: sports, music, and corporate. This allows Fortress to be versatile and prepared for any occasion or target market.

Fortress embodies a free-spirited and exploratory personality while maintaining a sense of elegance in design, akin to a Ferrari—both sporty and refined.

Fortress can cater to all types of clients, offering tailored solutions with creativity and finesse.

DESIGN BY LUIS MORENO
Services: Brand Identity, Visual Identity & Web page development
Location: LA, California
Year: 2024

CLIENT - FORTRESS PRODUCTION GROUP