EBB & FLOW
Ebb & Flow is a Shanghai-based brand that combines a refined and elegant flow with a retro 80s vibe, elevated by a warm sepia-toned aesthetic. Designed to reflect a subtle yet confident personality, the brand positions itself as a high-end choice, standing out with its unique fusion of nostalgia and modernity.
Focused on sports enthusiasts, particularly tennis lovers, Ebb & Flow is more than just sportswear—it’s an invitation to embrace your sport with authenticity and grace. The brand connects with individuals who, because of their introverted nature, may hesitate to join group activities. Its message is clear: flow naturally, whether playing the sport you love solo or with a team.
The sepia-inspired color palette adds a timeless elegance, evoking the warmth and charm of the 80s while maintaining a contemporary edge. Ebb & Flow encourages its users to immerse themselves in movement, enjoying every step with style, confidence, and a unique retro-modern attitude that bridges the past and present.
DESIGN BY LUIS MORENO
SERVICES: REBRAND & VISUAL IDENTITY
LOCATION: CHINA - SHANGHAI
YEAR: 2024
CLIENT - EBB & FLOW
