EASTWORTH
Eastworth was built around the idea of creating essentials that feel simple, solid, and honest. The project explores a visual direction inspired by contemporary streetwear and oversized silhouettes, combining washed finishes, heavyweight materials, and a much cleaner, more refined monochromatic identity. More than just designing a logo, the intention was to build a complete system that could feel consistent across every touchpoint, from labels and packaging to garments, graphics, and social content. The overall direction was developed to balance something premium while still feeling everyday and wearable, pieces that feel visually strong without trying too hard. The final result sits somewhere between minimal, technical, and cultural, maintaining a dark and structured aesthetic with a strong focus on texture, materials, and subtle details. Credits Creative Director & Graphic Designer: Luis Moreno Services: Brand Identity & Visual Identity Location: California, USA Year: 2025 Client: EASTWORTH
