SPERM RACING ®

A new category of sport.

Sperm Racing reframes health as a competitive discipline,
where data, precision, and structure define performance.


Built at the intersection of science, entertainment, and competition,
it transforms fertility into a measurable spectacle.


Between Two Worlds

Elite sports culture.
Scientific measurement.

Not a brand a format.

Live events.
Performance tracking.
Competition-driven health.


Built as a Spectacle

Male fertility has long existed in silence.
Sperm Racing turns it into a public, competitive experience.
Health becomes measurable.
Health becomes visible.


Precision Meets Attitude

Built on contrast.
Controlled yet aggressive.


Scientific yet emotional.

A system designed for performance, not decoration.


Outrace. Outperform. Outlast.

Only the best win.

This is not health.
This is performance.
This is a race.

Credits

Creative Director & Graphic Designer: Luis Moreno
Graphic Designer: Rafael Del Medico
3D Motion: Bryan Anillo
2D Motion: Hector Lopez
Services: Brand Identity, Visual Identity, Motion
Location: Stanford, California, USA
Year: 2025


Project for: A collective of students from Stanford University

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