Clean Matter - Brand Identity

Clean Matter is a next-generation wellness brand that bridges skincare and home care through dermatology-grade science. Powered by HOCl, it brings skin-safe purity to the surfaces we touch every day, from pillows and yoga mats to fabrics and living spaces. More than a cleaning product, Clean Matter transforms everyday routines into a modern ritual where design, science, and culture converge. Using this concept as the foundation, a pure and clean brand identity was developed, where clarity and subtlety lead every design decision. From the logo to the packaging, each detail was thoughtfully crafted around the core idea of cleanliness. This project included the full development of the brand’s visual identity, logo, symbol, color palette, typography, and iconography, as well as a wide range of branding assets such as advertising materials, banners, lifestyle visuals, motion graphics, and a complete brand guideline.


Clean Matter

Clean Matter is a next-generation wellness brand that bridges skincare and home care through dermatology-grade science. Powered by HOCl, it brings skin-safe purity to the surfaces we touch every day, from pillows and yoga mats to fabrics and living spaces. More than a cleaning product, Clean Matter transforms everyday routines into a modern ritual where design, science, and culture converge.

Using this concept as the foundation, a pure and clean brand identity was developed, where clarity and subtlety lead every design decision. From the logo to the packaging, each detail was thoughtfully crafted around the core idea of cleanliness.

This project included the full development of the brand’s visual identity, logo, symbol, color palette, typography, and iconography, as well as a wide range of branding assets such as advertising materials, banners, lifestyle visuals, motion graphics, and a complete brand guideline.

The main goal was to ensure that the visual language aligned seamlessly with Clean Matter’s message: to communicate cleanliness, calm, and trust through a clear, minimal, and cohesive design system.

Creative Director & Graphic Designer: Luis Moreno
Motion Graphics: Bryan Anillo & Hector Lopez
Services: Brand Identity, Visual Identity, packaging & Motion Graphics
Location: New York, USA
Year: 2026
Client: Clean Matter

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